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Research Statement

Prof. Johnson researches digital marketing: measuring its effectiveness and examining its privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research both examines the impact of Europe’s GDPR and studies the policy tradeoffs in online behavioral targeting.
For his work, Prof. Johnson has been awarded the Paul Green Award, the John D. C. Little Award and the Weitz-Winer-O’Dell Award, and has been a finalist for the John D. C. Little Award and Gary Lilien Marketing Science Practice Prize.
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